Agility PR Solutions has its roots in media monitoring, originally founded as MediaMiser in 2003. The company built a reputation as a leader in providing tools to help PR professionals track, analyze, and measure media coverage. Acquired by Innodata in 2014, the company rebranded as Agility PR Solutions to reflect its expanding suite of PR tools, including media outreach, monitoring, and reporting capabilities. Over the past two years, Agility PR has continued to enhance its media monitoring and social media monitoring services, ensuring that organizations can stay ahead of evolving PR challenges. Here are key insights into their recent developments:

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Media Monitoring Advancements

1. Expanded Content Coverage: Agility PR has significantly broadened its monitoring capabilities to include global online, print, broadcast, and radio content, ensuring comprehensive media tracking for clients. The system delivers real-time alerts, helping organizations react quickly to news relevant to their brand.
2. Improved Reporting & Insights: Agility introduced customized, AI-powered insights that allow users to analyze media trends, brand sentiment, and media impact more effectively. This provides a deeper understanding of PR campaign success and areas for improvement.
3. Seamless Integration with Media Outreach: Media monitoring has been tightly integrated with Agility's media contact database, enabling PR professionals to identify and connect with journalists covering their brand or industry more easily.

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Social Media Monitoring Enhancements

1. Social Listening Expansion: Agility added social media listening capabilities to track mentions, hashtags, and conversations across platforms like Twitter, Instagram, and Facebook. This provides clients with insights into how their brand is discussed in real-time.
2. Sentiment Analysis Tools: Sentiment analysis features have been enhanced to help organizations gauge public perception and respond to crises or positive developments more effectively.
3. Integration with Reporting Dashboards: Social media insights are integrated into a single reporting dashboard alongside traditional media monitoring, giving users a 360-degree view of media performance.
4. Focus on Influencer Identification: The platform has added tools to identify influencers driving conversations on social media, helping PR professionals target key individuals to amplify campaigns.