Cision Media Room

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PRTools evolve over time and the same is true for what originally was Virtual Press Office, a global leader in online press office management and trade show news distribution solutions. Acquired by PR Newswire in 2008, it became a part of Cision when the company acquired PRNewswire and now offers a reimagined online newsroom/ electronic press kit.


Having an online newsroom gives your team complete communications control. With automatic content updates from Cision Distribution by PR Newswire, MediaRoom is professionally designed, developed and securely hosted. Fully equipped with marketing tools and webmaster functionality, your communication team will have a suite of time-saving resources at your fingertips.

News Release Automation – Every news release and multimedia content distributed via Cision Distribution is automatically synchronized and uploaded into your MediaRoom.
Custom Web Development — Mobile responsive, social integration, multimedia galleries and SEO friendly, MediaRoom adopts industry best practices to improve user experience and spark online discoverability.
Content Management System – Secure access to our proprietary content management system (CMS) allows you to upload and edit your content on any device, anytime and anywhere.
Track and measure your digital impact
Access robust reporting tools to show how your content is being accessed. Stay up to date on content performance and track visits over time, top pages, mobile vs. desktop users, visitor map, and receive other advanced data .

Intelligence & Analytics – Demonstrate how users engage with your content through advanced web analytics and marketing insights. In addition to our stand-alone analytics, we can build our sites to roll seamlessly into your Google or Adobe Analytics platform.

Lead Generation – From a simple newsletter sign up to the unlocking of premium assets, on-page lead generation allows your team to take credit for the demand your content generates. Easily create and launch forms on any page right from your MediaRoom dashboard.

Press Release Attribution – Once a journalist, end-customer or shareholder reads your press release, our proprietary technology, Cision Impact, reveals their demographic and firmographic data and tracks how they interact with your MediaRoom. Understand the audiences you reach and demonstrate the specific actions they take like page visits, alert sign-ups, press kit downloads, etc.

MediaRoom Standard costs $3995. MediaRoom Communicator costs $5995. MediaRoom Strategist is $8,995 (Communicator & Strategist also have a 1X $3,000 activation fee.)




Pricing starts at $3,995 with higher levels of functionality


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