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MediaAdvantage is the leading SaaS solution for reputation management and media monitoring. It enables communicators to listen to what is being said about their company in print, major market TV, online and social media, securely align team members to ensure accuracy in corporate messaging, and engage with stakeholders and influencers to develop and nurture valuable relationships.


Integrated modules within the solution include issue and campaign management workspaces, media directory research, real-time media monitoring of TV, Internet, print and blogs, and media analysis tools that deliver visibility, data migration, accountability and task automation. The tool can be rapidly deployed without any investment in on-premise hardware or software.


The service costs $10,000 per year.


In late April 2010, dna13 was acquired by its long-time collaborator and Canadian distributor, CNW Group (CNW). The acquisition creates a completely integrated platform to address the key challenges of targeting, distributing, monitoring and measuring news releases and their impact within media. CNW Group is a Canadian company that has led the commercial newswire industry in that country for the past 50 years. Over the last five years, CNW has been a key collaborator on the dna13 PR software platform, which they market and sell in Canada under the brand name MediaVantage. CNW is co-owned by U.S.-based PR Newswire and the PA Group out of the U.K., an ownership structure that has been in place for the past 25 years.



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