Meltwater has a suite of tools that cross PR and marketing including measurement. REACH VS WEBSITE TRAFFIC - Know your share of voice. Using the largest inventory of social media and online content in the business, our tools clear the clutter to bring you insights, from conversation share to brand sentiment. Connect with influencers - Discover key influencers or journalists and create relationships. Spark a genuine conversation that’s on target. Generate earned media by seeing what interests them. Quickly create presentation-ready reports for stakeholders. Share clips, mentions and insights directly with internal teams. Feed selected content to external sites. Meltwater's PR Product Suite: PR professionals lean on this product suite to help them boost their brands and demonstrate their ROI.
Meltwater has four primary products enabling clients to read and utilize online information efficiently: track over 100,000 global news sources in 110-plus countries and 50-plus languages with unlimited searching and then easily distribute and archive links to online articles; leverage analytical graphs and charts to gain a high-level perspective of news coverage and quickly assess the impact of marketing and media campaigns; and, gain a qualitative edge with readership data. This includes newsletter options for agency marketing and feed selected client news items to your website. The analytical tool helps clients leverage analytical graphs and charts to gain a high-level perspective of news coverage and quickly assess the impact of marketing and media campaigns. They also have a translation tool.
The service starts at $5,000