Propel is an all in one PR Software like established heavyweights Cision and Meltwater. Propel launched as a CRM for PR with Gmail and Outlook integrations. The company has since released a media database, monitoring, GDPR features, and business impact measurement. Propel PRM is one of the first PR software to unify the entire PR workflow and integrate it with Gmail and Outlook. The company says its media database has more than 1.5 million journalists and influencers globally, and a repository of billions of articles to help users discover new journalists. Propel eliminates the need for spreadsheets and centralizes all of the notes, past engagement, and previous coverage for each contact and campaign.
Propel includes Media discovery, pitching in Gmail or Outlook, relationship building, media monitoring, and business outcomes measurement.
Propel also has some interesting features that assist agencies and individuals who pitch editors in Europe with adhering to GDPR policies. For example, in Propel, you have a central profile page for each reporter, which means data for him is uniform across all media lists. If you receive a new email address or phone number, it is updated in the reporter’s central profile – and from there gets updated automatically in every media list.
Pricing to come