From the very beginning, YouGov has been driven by a simple idea: The more people are able to participate in the decisions made by the institutions that serve them, the better those decisions will be. At the heart of the company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. The suite of proprietary data products includes: BrandIndex, the daily brand perception tracker; YouGov Omnibus, the fastest, most cost effective way to obtain answers from both national and selected samples; Pulse, that tracks actual online consumer behavior across laptops, smartphones and tablets; and YouGov Profiles, a new tool for media planning, segmentation and forecasting.
With a proprietary panel of over 9+ million people globally and operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.
YouGov data is regularly referenced by the press worldwide and we are the most quoted market research source in the UK.
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