Once you’ve identified potential PR tools that align with your needs, it’s time to compare their features, functionality, and pricing. Look for tools that offer a comprehensive set of features tailored to your requirements, such as real-time monitoring, advanced analytics, customizable reporting, and integration with other software platforms. Create a list of must-have features and use it as a basis for comparison across different tools. Evaluate pricing plans and consider factors such as monthly subscription fees, contract terms, and scalability to ensure the tool fits within your budget and grows with your needs over time.