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According to their website, Customer.io is a behavioral messaging platform for automating hyper-personalized customer communication at scale. Harnessing real-time behavioral data and advanced segmentation across web and mobile channels, Customer.io empowers marketers to automate targeted, contextual...
Eloqua was acquired by Oracle Corporation – it’s similar to Marketo and there is some argument as to who is the “Ferrari of marketing automation” Marketo, Eloqua or Hubspot. Marketo and Hubspot have developed pricing to appeal to a small business whereas Eloqua seems to remain focused on th...
ExactTarget was acquired by Salesforce and has been fully integrated into their marketingcloud email marketing offering, which is what it was when it was “ExactTarget.” Salesforce Marketingcloud is designed to align the best marketing solutions to your strategy to engage customers with persona...
HubSpot coined the term “inbound marketing” and began life in the MediaLab at MIT in Cambridge, Massachusetts. HubSpot can be confusing because it offers a variety of tools one of which is marketing automation and so is listed in this content marketing category. Hubspot encourages you to turn ...
Marketo was one of the first true marketing automation tools. Many technologies originally known as digital marketing or email marketing tools now call themselves marketing automation tools so understand that there is a difference. Marketing as a result is one of the mature tools, with a full suit...
Pardot (A Salesforce company)
If you’re wondering what the difference is between ExactTarget and Pardot (both acquired by Salesforce), the former is meant for B2C companies while the latter is designed for B2B companies.
SharpSpring (PR Agencies as Partners)
SharpSpring began with the goal of bringing marketing analytics and automation tools to small and medium businesses on an affordable and easy-to-use SaaS platform. They have a focus on PR agencies specifically which allows the traditional storytellers to break in to the fast-growing marketplace of...
SunBear offers marketing and sales groups a single, integrated, web based on-demand platform that allows them to easily automate and manage marketing database, campaign, response and lead management processes. Sun Bear combines our technology with implementation and support services to provide you ...