Social Media Monitoring
Social media monitoring services are the networked counterparts of what we traditionally called clipping services. While still evolving stage, they are now widely used first-level sifters of the petabytes of data flowing into and through social media nets. As with clipping services, the challenge with such services is to be inclusive enough while avoiding irrelevant detail. Some handle the data flow overload by tuning their reports over time, using tnehe customer’s own responses to hits to tighten focus for the account. Others may provide more restrictive or user-tunable filters, or focus on specific channels.