Key features include:

• Coverage across online, print, broadcast, social and digital media globally (24/7) for brand, competitor, topic mentions.

• Real-time alerts and notifications (via email, mobile, WhatsApp, SMS) when specified keywords/brands are mentioned.

• Customizable dashboards and interactive analytics: ability to filter, tag, search coverage, create “collections”, edit dashboard widgets.

• Proprietary scoring/metrics: e.g., the “Favourability” and “IQ Score” metrics for measuring tone, reach, volume and quality of media coverage.

• Newsletters / executive briefings / scheduled digests: tailored summary of coverage for stakeholder consumption.

• Media-type specific monitoring: includes mainstream web news, blogs/forums, pay-walled content, social channels, print and broadcast with transcription & translation support.

• Analytics support: exports, reporting tools, ability to link monitoring to measurement of PR impact.

• Mobile app access: view coverage, get alerts, share articles on the go.