Key Features Include:

Campaign & Messaging

• Multi-Channel Messaging: Send emails, SMS, push notifications, in-app messages, and webhook broadcasts from one platform.

• Behavioral Automation: Trigger messages based on events, date/time, form fills, or user behaviors.

• Visual Workflow Builder: Drag-and-drop workflow creation for automated campaigns.

• Broadcast & Transactional Messages: Support for both lifecycle and real-time transactional sends.

• A/B Testing: Test variations within automated paths for optimization.

Audience & Data Management

• Advanced Segmentation: Create audiences using behavioral conditions, custom attributes, segments, and filters. Real-Time Data & Integrations: Integrate customer data via SDKs, APIs, webhooks, and data pipelines.

• Object Types & Profiles: Track people + additional objects (e.g., accounts, products).

Personalization & Content

• Liquid Templating: Use variables and logic to personalize content dynamically.

• Localization: Store language preferences and send localized content.

• Subscription Center: Let users manage their own message preferences.

Analytics & Reporting

• Conversion Goals & Metrics: Monitor performance against custom goals. Performance Analytics: Track opens, clicks, engagement, and workflow effectiveness.

Platform & Operational Features

• Workspaces & Permissions: Manage multiple projects or brands within one account.

• Compliance & Security: GDPR, HIPAA, SOC 2 Type II, and CCPA support.

• Team Collaboration: Real-time collaboration, annotations, and review workflows.

• Managed Deliverability & Custom SMTP: Optional deliverability tools and custom sending setup.