It’s important to note that by joining this list, the platform asks that you ever pitch a journalist with something off topic and not requested. Instead, ask yourself before you send a response: Is this response really on target? Is this response really going to help the journalist? It’s a request, but there are potential consequences if ignored, so this shouldn’t be ignored.
Sometimes the journalists will request anonymity, in which case, you’ll email Peter directly, and he will forward. Otherwise, you will find journalist contact info at the bottom of each query.
Service is free, but Peter says if you really feel like sending a donation or something, why not just send a few bucks to an animal hospital or animal rescue society somewhere. Some good places are Best Friends Animal Society, or The NYC Mayor’s Alliance for Animals. That’ll keep the good Karma flowing.