Key Features

• Integrated Media Monitoring: Real-time alerts and tracking of brand or keyword mentions across online news, broadcast, print, and social channels (with optional add-ons).

• Journalist & Influencer Database: Search and discover journalists, bloggers, and creators by beat, outlet, topic, or recent coverage.

• Pitching Tools: Personalize and send targeted pitches, track engagement, and follow up directly from the platform.

• Alerts & Digests: Email or Slack alerts for new media coverage or spikes in mentions based on customized keywords.

• Reporting & Analytics: Coverage reports, dashboards, interactive presentations, PR Hit Score, and analytics to measure share of voice, sentiment, and campaign impact.

• Social Listening Add-On: Optional social listening capability (X/Twitter, Facebook, Instagram, YouTube, TikTok) via integration with Keyhole; includes sentiment, trending topics, and tracked posts.

• Historical Data & Trend Analysis: Analyze up to several years of historical media data to track long-term trends and benchmark performance.

• Team Collaboration: Shared media lists, activity tracking, and centralized workflows for PR teams.

Key Features of Keyhole acquisition include:

1. Real-time Monitoring: Keyhole offers real-time monitoring of social media platforms, allowing users to track brand mentions, hashtags, and keywords as they happen. This feature enables businesses to stay on top of conversations surrounding their brand, competitors, or industry in real-time.
2. Social Media Analytics: The tool provides comprehensive social media analytics that go beyond basic metrics. Users can track and measure important metrics like reach, impressions, engagement, sentiment analysis, and share of voice. These analytics enable businesses to assess the effectiveness of their social media efforts and make data-driven decisions.
3. Influencer Identification: Keyhole helps identify influencers who are mentioning or engaging with the brand. This feature allows businesses to identify potential collaboration opportunities and build relationships with influential individuals in their industry.
4. Hashtag Tracking: Keyhole enables users to track the performance and engagement levels of specific hashtags. This feature is particularly valuable for businesses running hashtag campaigns or participating in trending conversations to increase brand visibility and reach.
5. Competitor Analysis: Keyhole provides insights into competitors’ social media activities, allowing businesses to benchmark their performance and gain a competitive edge. Users can track competitor brand mentions, campaign performance, and audience sentiment to identify opportunities and refine their own strategies.
6. Sentiment Analysis: Keyhole’s sentiment analysis feature evaluates the overall sentiment (positive, negative, or neutral) of brand mentions and social media conversations. This helps businesses gauge public perception, identify potential reputation issues, and respond accordingly.
7. Customizable Reports: Keyhole enables users to generate customized reports with visualizations and key metrics to share with stakeholders. These reports provide a clear overview of social media performance, campaign impact, and audience sentiment.