Key Features Include:

• Content Scheduling & Planner: Plan and auto‑publish posts, stories, reels, carousels, and videos across major networks (Instagram, Facebook, TikTok, YouTube, Pinterest, etc.) using a visual calendar.

• Unified Inbox: Manage comments and messages across platforms from a central inbox.

• Analytics & Reporting: Track performance metrics for your social accounts with historical data (length depends on plan) and create downloadable reports (PDF/PPT).

• Competitor Analysis: Benchmark performance against competitor profiles.

• AI Social Media Assistant: Get AI‑powered help with caption ideas, scheduling suggestions, and other content support.

• SmartLinks & Campaign Tracking: Create trackable link pages to optimize click‑through and engagement.

• Integrations: Connect with Canva, Google Drive, Zapier, Looker Studio, and other tools for workflow automation and enhanced reporting (plan dependent).

• Team Collaboration & Approvals: (Premium plans) Include workflows for teams, roles/permissions, and content approval.