When you search a topic with MyTelescope, you get a snapshot with sub-topics and up-to-date information. This is powered by generative search and AI, using over 81 billion global searches, making it the world’s most comprehensive dataset for market trends.  MyTelescope leverages data from Google, social media, Amazon, Bing, and YouTube to analyze trends in interest, demand, and predict sales results and market share. It relies on the proven correlation between internet searches and future sales and market performance. For instance, a flavored water company can use MyTelescope to determine if a flavor like Rhubarb-Strawberry might be popular based on search trends. Use Case: Content Development MyTelescope also helps with content creation by finding trending topics and reducing content anxiety—a common issue for storytellers.  Since we’re focusing on PR tools, let’s look at how MyTelescope helps with content development:

• Get an overview of trending topics and potential opportunities based on keyword volume and trends.
• See what’s hot right now and spot opportunities with keyword trends.
• Build data-driven content strategies that work.
• Measure how well your content and communications perform.

The MyTelescope Dashboard MyTelescope makes it easy to see insights and dive deeper into topics. The dashboard shows all your tracked topics. For example, you can compare brands like Nike, Adidas, Puma, Reebok, and Under Armor in one dashboard. Pricing MyTelescope pricing is based on the number of topics. A topic is data from a system-generated search. For example, a search for “Nike” is one topic. The company recommends tracking 15-20 topics per market. Each plan includes automatic monitoring, visualization, unlimited dashboards, campaigns, and users.