Key Features Include:

• Large Media Database — Access to over 1,000,000 journalist and media contact profiles worldwide.

• PR CRM & Contact Management — Manage media lists, track communications history, segment contacts, tag by beat/outlet, and keep notes on interactions.

• Email Pitching & Outreach — Build and send pitches or press releases directly from the platform; track opens, clicks, responses; use templates and personalize outreach.

• Press Release Creation & Online Newsroom — Create visually clean, media-friendly press releases (with images, multimedia, branding) and publish them in a branded online newsroom.

• Media Monitoring & Intelligence — Monitor online and offline media coverage (websites, social, print, broadcast) across millions of outlets; filter by keywords, sentiment, region, date; access historical data and trend tracking.

• Coverage Analytics & PR Reporting — Generate custom reports with KPIs like share-of-voice, outlet reach, sentiment, backlinks, publicity value; export or share branded reports for clients or leadership.

• AI‑Assisted Tools & Workflows — Prowly includes AI‑driven assistance for tasks like pitch drafting, coverage summarization, content suggestions, and smarter media list building.

• Collaboration & Multi‑User Support — Plans support multiple users / seats, making the tool suitable for small agencies up to mid‑sized teams.