Social 360’s key features encompass real-time social media tracking across various platforms, enabling users to monitor mentions, hashtags, and trending topics relevant to their brand or industry. Social 360’s sentiment analysis capabilities provide insights into public sentiment and reactions surrounding specific content or campaigns. The tool’s user-friendly dashboard offers customizable reporting and visualization options, aiding in the interpretation and communication of data-driven insights. Social 360 allows for competitor benchmarking, facilitating a deeper understanding of the competitive landscape. By offering a holistic view of social media performance and trends, Social 360 empowers PR professionals to refine their strategies, engage with audiences effectively, and ultimately achieve greater success in the realm of digital communication.