Key Features Include:

• Multi‑Network Scheduling & Publishing: Create, schedule, draft, queue, and publish posts across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, and more.

• Smart Inbox (Unified Engagement): Central inbox to monitor and reply to comments, messages, and interactions across all connected social profiles.

• Content Calendar & Collaboration: Visual content calendar, task assignments, approval workflows, and team productivity tools.

• Analytics & Reporting: Deep reporting with visual charts, cross‑network benchmarking, and performance insights to prove social ROI and optimize strategy.

• Social Listening (Add‑On): Track brand mentions, sentiment, trends, and keywords to stay on top of conversations and customer perceptions.

• AI‑Assisted Tools: AI‑generated alt text, optimal send times, and AI Assist for content inspiration and enhancement.

• Customer Care & CRM Integration: Tag messages, track conversation history, and integrate with helpdesk/CRM tools (higher plans).

• Competitive Insights & Paid Reporting: Competitive performance reports and paid social reporting (Professional/Advanced).

• Add‑Ons & Extended Capabilities: Premium Analytics, Listening, Employee Advocacy, and Influencer Marketing (custom pricing).