TrendKite CEO Erik Huddleston has written an extensive blog on the genesis behind the decision for TrendKite to merge with these two companies which is well worth your time reading. Apparently, they’ve been spending the past few years redefining what PR and Communications solutions should look like as earned media digitally converges with paid, owned, and shared media. Something that has been confounding us all!

In a nutshell, what he says it means for users is that the merger will expand TrendKite’s power of earned media into digital; and will enable TrendKite to offer a social media and influencer marketing capabilities.