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What’s the Difference between an EdCal and a Journalist Network?

By Gina Milani

May 14, 2014

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This month we’re updating the Editorial Calendar category from “Editorial Calendars” to “Editorial Calendars & Journalist Networks” to account for the new and useful tools that provide additional ways to find planned stories that complement the traditional ‘EdCals.” Both are key to turning data in your media contact list into media exposure for your clients.

If all you need is information on who is writing what and their pitch deadlines, this category will help you identify potential resources both paid and free. EdCals alert you as to when publications intend to cover specific topics, providing you with an opportunity to have your organization or client considered for inclusion these are typically developed at least six months in advance.

Journalist networks are new resources that are more immediate – stories journalist want to write about now. By participating in these, you can potentially score some great opportunities for your clients and make valuable new editorial contacts. Stand by!

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