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Direct‑to‑Editors™ Email Targeting: Includes email delivery to print, broadcast and trade media outlets (depending on plan) rather than purely bulk online posting.
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Syndication & Search Visibility: News releases are placed on 200‑500+ websites (typical) in most plans, and many include syndication via the Associated Press (AP) network (e.g., placement on APNews.com), plus indexing in Google News, Apple News, Bing News.
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Professional Editorial Review & Asset Support: Their staff reviews releases for formatting, AP style, structure and image/video support is included in many packages (free photo/video in some plans).
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Flexible Distribution Scope: Packages include state, regional, national U.S. distribution and optional online‑only or industry‑targeted circuits.
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Analytics & Reporting: Some plans include distribution confirmation reports, lists of media submissions, and tracking of syndication networks and search engine presence.