Your PR Shortcut: Discover today’s Newest PR Tools, Learn from Others, Make Smarter PR Moves
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Advantages
PRToolFinder
New tools emerge, while existing ones are updated or replaced. Keeping up with these changes and evaluating the effectiveness of different tools can be time-consuming. PRToolFinder updates the database ongoing, blogs about changes and offers the only PR-specific, searchable database of tools categorized the way PR pros search for their PRTech.
PRProFinder
Business subscribers can connect with PR professionals who can help you with projects, strategy and more. We’ve included a PR Directory in this community for a reason – if you’re a business searching for PR tools, there’s a good chance you need some PR assistance as well.
Parlay Forum
The new community forum encourages collaboration, the exchange of information to move your business forward. Businesses can connect with PR Pros. PR Pros can connect with each other. It’s a community forum for inquiry, sharing insights, asking questions and learning from each other – perhaps do some business together!
PRToolFinder Community For PR Pros, Agencies and Businesses who need PR help and/or DIY Solutions
Over 25+ Categories and 250+ useful tools to discover (many of them free!)
Newsletter keeps you up to date on new tools, tool news, and PR tech trends & research
PRTools Database
- Convenient category drop-down menu makes it easy to compare like tools
- Search by tool name to see what category it in to see competing tools
- See Pricing (in most cases)
- Link directly to tools of interest
PRProFinder Consultant’s Directory (Completely free to use)
- Consultants only, no big expensive agencies
- Search by keyword (tech, legal, supply chain, etc.)
- Search by City or State
- Most listings include a thought leadership piece which will ultimately populate a knowledge base
- Members and non-members can contact Consultants Directly (no additional fee/no commissions)
Collaboration (Parlay) Forum
- Learn about PR from PR Professionals using Q&A style messaging board forum
- Schedule posts to streamline engagement and ensure timely updates
- Keyword search enables easy navigation to relevant forum conversations
- Engage in dialog to identify potential PR partners to help with your immediate needs
Who is PRToolFinder for?
When you’re growing you want to evaluate more robust tools.
With access to a comprehensive source of tools, you’ll make the right buy decision at every stage.
Independent PR Consultants and Small Agencies
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Maintaining media contact lists and databases.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Editorial Calendars & Journalist Networks
In-House PR Teams:
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Often delivered via a media suite of tools.
- Crisis Communication Tools: Rapid response capabilities during crises or negative news events.
- Content Distribution and Outreach: Platforms for distributing press releases and engaging with media.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Reporting and Analytics: Measuring the effectiveness of their efforts and demonstrating PR's value.
- Market Research/Competitive Analysis: Monitoring competitors' PR strategies and industry trends.
- Influencer and Stakeholder Management: Identifying and engaging with key influencers and stakeholders.
Small-Medium-Size Businesses & Consulting Firms:
- DIY PR Tools
- Media Monitoring and Tracking Tools: To monitor media mentions and track their brand's reputation.
- Social Media Management Platforms: For scheduling, publishing, engaging with the audience, and analyzing social media metrics.
- Press Release Distribution Services: For broad media distribution.
- Content Marketing Platforms: Utilized for email marketing campaigns and newsletters.
- Web Analytics Tools: To measure the effectiveness of online PR and marketing efforts.
- SEO Tools: For improving online visibility and search engine rankings.
Database Demo
Rephonic
Price
Free trial
Free version
Description
Rephonic is a podcast research and outreach platform that helps PR professionals, marketers, and agencies discover, evaluate, and pitch relevant podcasts at scale. It provides access to a database of over 3 million podcasts, along with estimated listener metrics, audience demographics, and contact i… Pricing and key features are available only to paid subscribers. Subscribe […]
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Rankscale.ai
Price
Free trial
Free version
Description
Rankscale is a Generative Engine Optimization (GEO) platform that helps brands and agencies track and improve how they appear in AI-generated answers across tools like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. It focuses on measuring brand visibility, citations, sentiment, and co… Pricing and key features are available only to paid subscribers. Subscribe now […]
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Crossfill
Price
Free trial
Free version
Description
Crossfill is an AI visibility and Generative Engine Optimization (GEO) platform that helps brands understand, measure, and improve how they appear in AI-generated answers across platforms like ChatGPT, Google AI Overviews, and Perplexity. It combines monitoring with strategic optimization—showing ho… Pricing and key features are available only to paid subscribers. Subscribe now Login
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LLMPulse
Price
Free trial
Free version
Description
LLMPulse is an AI search visibility platform that helps brands track, analyze, and improve how they appear in AI-generated answers across major models like ChatGPT, Google Gemini, and Perplexity AI. It captures real AI responses and turns them into structured data—allowing PR, SEO, and marketing tea… Pricing and key features are available only to paid […]
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Geoly.ai
Price
Free trial
Free version
Description
GEOly is an AI search visibility and optimization platform that helps brands monitor, measure, and improve how they appear in AI-generated answers across platforms like ChatGPT, Google Gemini, and Perplexity AI. It combines real-time monitoring with automated optimization tools—enabling PR and marke… Pricing and key features are available only to paid subscribers. Subscribe now Login
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Otterly.ai
Price
Free trial
Free version
Description
Otterly.ai is an AI-powered search monitoring platform designed to help marketing, SEO, and PR teams understand how their brands, products, and content appear across AI-driven search experiences. The platform monitors visibility within AI answer engines such as ChatGPT, Perplexity, Google AI Overvie… Pricing and key features are available only to paid subscribers. Subscribe now Login
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.