Your PR Shortcut: Discover today’s Newest PR Tools, Learn from Others, Make Smarter PR Moves
Join for free and connect with fellow communicators looking for tools
Subscribe now for free
Advantages
PRToolFinder
New tools emerge, while existing ones are updated or replaced. Keeping up with these changes and evaluating the effectiveness of different tools can be time-consuming. PRToolFinder updates the database ongoing, blogs about changes and offers the only PR-specific, searchable database of tools categorized the way PR pros search for their PRTech.
PRProFinder
Business subscribers can connect with PR professionals who can help you with projects, strategy and more. We’ve included a PR Directory in this community for a reason – if you’re a business searching for PR tools, there’s a good chance you need some PR assistance as well.
Parlay Forum
The new community forum encourages collaboration, the exchange of information to move your business forward. Businesses can connect with PR Pros. PR Pros can connect with each other. It’s a community forum for inquiry, sharing insights, asking questions and learning from each other – perhaps do some business together!
PRToolFinder Community For PR Pros, Agencies and Businesses who need PR help and/or DIY Solutions
Over 25+ Categories and 250+ useful tools to discover (many of them free!)
Newsletter keeps you up to date on new tools, tool news, and PR tech trends & research
PRTools Database
- Convenient category drop-down menu makes it easy to compare like tools
- Search by tool name to see what category it in to see competing tools
- See Pricing (in most cases)
- Link directly to tools of interest
PRProFinder Consultant’s Directory (Completely free to use)
- Consultants only, no big expensive agencies
- Search by keyword (tech, legal, supply chain, etc.)
- Search by City or State
- Most listings include a thought leadership piece which will ultimately populate a knowledge base
- Members and non-members can contact Consultants Directly (no additional fee/no commissions)
Collaboration (Parlay) Forum
- Learn about PR from PR Professionals using Q&A style messaging board forum
- Schedule posts to streamline engagement and ensure timely updates
- Keyword search enables easy navigation to relevant forum conversations
- Engage in dialog to identify potential PR partners to help with your immediate needs
Who is PRToolFinder for?
When you’re growing you want to evaluate more robust tools.
With access to a comprehensive source of tools, you’ll make the right buy decision at every stage.
Independent PR Consultants and Small Agencies
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Maintaining media contact lists and databases.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Editorial Calendars & Journalist Networks
In-House PR Teams:
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Often delivered via a media suite of tools.
- Crisis Communication Tools: Rapid response capabilities during crises or negative news events.
- Content Distribution and Outreach: Platforms for distributing press releases and engaging with media.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Reporting and Analytics: Measuring the effectiveness of their efforts and demonstrating PR's value.
- Market Research/Competitive Analysis: Monitoring competitors' PR strategies and industry trends.
- Influencer and Stakeholder Management: Identifying and engaging with key influencers and stakeholders.
Small-Medium-Size Businesses & Consulting Firms:
- DIY PR Tools
- Media Monitoring and Tracking Tools: To monitor media mentions and track their brand's reputation.
- Social Media Management Platforms: For scheduling, publishing, engaging with the audience, and analyzing social media metrics.
- Press Release Distribution Services: For broad media distribution.
- Content Marketing Platforms: Utilized for email marketing campaigns and newsletters.
- Web Analytics Tools: To measure the effectiveness of online PR and marketing efforts.
- SEO Tools: For improving online visibility and search engine rankings.
Database Demo
Publer
Price
Free trial
Free version
Description
Publer is an all-in-one social media management platform focused on simplifying content scheduling, automation, collaboration, and reporting across multiple social channels. The platform supports publishing to major networks including Facebook, Instagram, LinkedIn, TikTok, X/Twitter, Pinterest, YouTube, Threads, Bluesky, Google Business Profile, Mastodon, Telegram, and WordPress. The tool is especially attractive to small businesses, PR professionals, […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Planoly
Price
Free trial
Free version
Description
Planoly is a visual-first social media management platform designed to help creators, brands, and marketers plan, schedule, and manage content across platforms like Instagram, Pinterest, TikTok, Facebook, LinkedIn, YouTube, Threads, and X. Originally known for its Instagram grid-planning capabilities, Planoly has evolved into a broader social media scheduling and creator-commerce platform with AI caption writing, […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Claude (Anthropic)
Price
Free trial
Free version
Description
Claude is an advanced conversational AI platform developed by Anthropic that helps users write, edit, brainstorm, summarize, analyze documents, conduct research, and generate code through a natural language interface. Known for its strong reasoning capabilities, long context window, and nuanced writing style, Claude is widely used by PR professionals, marketers, researchers, developers, and business teams […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Notebook LM
Price
Free trial
Free version
Description
NotebookLM is NotebookLM, Google’s AI-powered research and note-taking assistant built on the Gemini AI platform. Unlike traditional AI chatbots, NotebookLM is “source-grounded,” meaning it generates answers, summaries, and insights based only on the documents, websites, videos, and files users upload. Designed for researchers, marketers, PR professionals, students, and content creators, it helps users organize information, […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Perplexity
Price
Free trial
Free version
Description
Perplexity AI is an AI-powered answer engine and research assistant that combines conversational AI with real-time web search to deliver cited, source-backed answers. Widely used by marketers, PR professionals, researchers, and content creators, Perplexity helps users conduct research, summarize information, analyze files, generate written content, and explore topics through an interactive conversational interface. Unlike traditional […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
NewPR
Price
Free trial
Free version
Description
NewPR.io is an AI-powered public relations platform purpose-built to help communicators, startups, and PR professionals execute high-quality PR work without needing deep expertise or complex prompt engineering. Unlike general AI writing tools, NewPR is trained specifically on public relations frameworks and standards, enabling users to generate press releases, media pitches, crisis communications, speeches, and social […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.