There’s an important distinction between media contact databases and journalist networks—and understanding this difference can save you time and improve your results.
Media contact databases (like Cision or Muck Rack) give you access to thousands of journalist contacts, allowing you to build outreach lists and pitch stories directly. This model is outbound-focused, meaning you find the journalist and initiate the pitch.
Journalist networks, on the other hand, create inbound or matched opportunities. They connect you with journalists who are actively looking for expert sources or story ideas. It’s a smarter, more strategic way to build media relationships—especially if you’re short on time or PR experience.
We’ve recently added 3 new tools to the PRToolFinder database under the Journalist Networks category including the recent re-launch of Peter Shankman’s original Help A Reporter Out (Peter has since introduced his own new version also in Journalist Networks called Source of Sources, or SOS.)
Featured’s New HARO: Real-Time Requests from Journalists
The original Help A Reporter Out (HARO) was beloved for connecting journalists with expert sources. After some turbulence during its ownership transition, HARO has been reimagined and relaunched by Featured, a platform focused on expert-driven content.
Key Features:
- Real-time source requests—no more sorting through email digests.
- Editorially vetted content that maintains quality and credibility.
- Streamlined pitching tools to submit quotes and expertise easily.
Built for: Professionals looking to quickly and consistently contribute expert insights and build media credibility and for Journalists seeking those experts.
Contributed Content Connection: Build Thought Leadership at Scale
Contributed Content Connection focuses on connecting professionals with publications that accept bylined articles, expert op-eds, and contributed content. This tool empowers you to control your brand message and speak in your own voice.
Key Features:
- Database of outlets seeking contributed content.
- Tools and guidance for successful submissions.
- Clear process for matching writers with editorial opportunities.
Useful for: Founders, executives, and thought leaders who want to publish full articles to share their perspective and showcase expertise and publishers seeking authoritative content.
Press Hook: PR Visibility for Brands
Press Hook is a curated journalist network designed for consumer-facing brands—especially in lifestyle, beauty, fashion, and wellness. It’s a visual, commerce-friendly platform that connects media with media-ready brands.
Key Features:
- Branded press kits and digital profiles.
- Easy media access to product samples, quotes, and interviews.
- Tools for journalists to discover and pitch brands.
Ideal For: Startups and small businesses to be discovered by the media, especially in consumer product spaces.
Why Choosing the Right PR Tool Matters
Each of these platforms —HARO by Featured, Contributed Content Connection, and Press Hook—offers distinct advantages based on your goals, industry, and available resources. Some focus on quick wins through reactive PR, while others help build long-term authority and visibility.
At PRToolFinder, we make it easier for you to explore, compare, and choose the right tool and understand things like the difference between media contact databases and journalist networks. Because when your PR tools align with your business stage and communication goals, you’re more likely to see results that matter.
Each quarter we issue a newsletter that talks about tools added and tools deleted. We’re sending out our Q2 newsletter soon so if you’re not signed up for it, just visit the website and sign up! And if you’re new to PR — explore all of PRToolFinder’s categories by downloading the new eBook here!