If there’s one thing we can all agree on, it’s that tacos make everything better. And according to Bitly, tacos and links actually have a lot in common.
Just like tacos, Bitly links have evolved far beyond the classic version. Sure, they’re small and satisfying, but now you can customize and brand your short links to match your flavor — giving your audience something they can’t wait to click.
From Classic to Custom — Bitly’s “Taco Bar” for Links
Remember the standard Bitly link?
👉 https://bit.ly/48hVMh7
It’s simple, it works, and it gets the job done — kind of like a crunchy taco shell with lettuce and cheese. But Bitly’s latest branded link feature lets you upgrade your order.
Now, you can add your own flavor by customizing every part of your link:
- Choose your own text, like
👉 https://bit.ly/i_love_tacos - Or take it further with your custom branded domain, like
👉 https://yourbrand.link/event
Why does this matter? Because branded short links get up to 230% more clicks on average. They look better, build trust, and instantly communicate credibility. Branded links tell people, “this content is from us — and it’s worth your attention.”
Bitly Does more today than just Shorten URLs
Once known only for short URLs, Bitly has evolved into a full link management platform for PR pros, marketers, and communicators who need tools that work across every channel.
Today’s Bitly allows you to do much more than just shorten URLs:
- Branded Short Links: Strengthen brand recognition and engagement with custom domains and personalized URLs.
- QR Code Generator: Instantly create and track QR codes that connect print materials, packaging, or events to digital destinations.
- Barcode Management: Simplify product and campaign tracking by managing barcodes in one central hub.
- Custom Landing Pages: Build simple, mobile-friendly landing pages that showcase your campaigns and drive clicks — no coding required.
Together, these Bitly features turn it into a complete URL management and engagement platform, helping you track, measure, and optimize link performance with ease.
Why will PR Pros care?
In public relations, every detail contributes to how your brand is perceived — even your links. Bitly’s new branded link capabilities and integrated analytics make it easier to:
- Deliver professional, trustworthy links in pitches, press releases, and client reports
- Measure audience engagement across channels with detailed performance data
- Integrate offline and online efforts with QR codes and trackable links
- Keep campaigns on-brand while streamlining your workflow
With these tools, Bitly becomes more than a URL shortener — it’s a strategic PR tool that supports credibility, consistency, and measurable impact.
The Bottom Line
Just like tacos, your links don’t have to be boring. Bitly’s new custom branded link feature lets you tailor every click to your brand — transforming each URL into an opportunity to connect, engage, and convert.
So, what will you have on your links? 🌮
Ready to Explore?
Visit bitly.com to test out Bitly’s branded link and QR code features, or head over to the newly updatd Tools to Shorten URLs category on PRToolFinder.com to explore and compare top URL shortening tools that help you manage, brand, and measure your links with confidence.