David Baldwin, Contributor
Artificial intelligence isn’t just a tech trend — it’s a powerful ally for PR and communications professionals; AI generative tools are transforming PR. From generating visuals to writing copy to editing video, AI generative technologies help teams produce high-impact content quickly, consistently, and creatively.
This week in PRToolFinder’s Summer Social campaign, we’re highlighting three categories of AI tools that can elevate your campaigns and make your workday easier:
- AI Video Technologies – create, edit, and repurpose video faster
- AI Graphics Technologies – design polished visuals from simple prompts
- AI Language/Text Technologies – draft, optimize, and personalize written content
Here’s why they matter, how to use them, and a few standout tools from the PRToolFinder database to get you started.
Video is one of the most engaging ways to tell your brand’s story — but it’s traditionally time-consuming and expensive. AI video tools can automate editing, captioning, background changes, and even full video generation. For PR pros, this means faster turnaround times and more content from the same footage.
Featured tools to explore:
- Descript – edit video by editing text transcripts
- Synthesia – create AI-generated spokesperson videos without a camera crew
- Runway – advanced video editing with background removal and motion tracking
These platforms let small teams produce professional-looking videos for press releases, social media, and internal communications — no studio required.
Today, visuals are vital to grabbing attention. AI graphics tools turn text or data into compelling images, infographics, or social posts instantly. This empowers PR teams to make presentations, blogs, and campaigns visually striking without needing a designer on hand.
Featured tools to explore:
- Napkin.ai – transforms text into flowcharts, diagrams, and infographics
- Adobe Firefly – generative AI embedded into Adobe apps for high-quality custom imagery
- Midjourney – powerful text-to-image engine for concept art and campaign visuals
You can use these tools to elevate reports, pitch decks, and social content with polished graphics in minutes.
3️⃣ AI Language/Text Technologies
Copywriting and creative storytelling is still at the heart of PR. But writing every blog, release, and social post from scratch takes time. AI language tools accelerate brainstorming, drafting, SEO optimization, and personalization — freeing you to focus on strategy. It can also help you with strategic content reuse!
Featured tools to explore:
- Copy.ai – AI-powered copywriter for marketing and sales
- Google Gemini – collaborative chatbot for idea generation and research
- Jasper AI – long-form content creation with SEO insights
These platforms help teams scale their written content while maintaining quality and brand voice.
Keep in Mind
AI generative technologies aren’t a replacement for your expertise — they’re an extension of it. By integrating video, graphics, and language AI tools into your workflow, you’ll save time, stretch budgets, and deliver more impactful stories.
We’ve highlighted just a few tools from PRToolFinder’s database. Check out each of the individual category of tools and see how each tool can fit into your communications strategy — and start experimenting today. You don’t even have to register to start exploring! Just head to www.prtoolfinder.com and discover new tools to help grow your business!