Ever wonder why some press releases get picked up instantly while others vanish into the void?
Here at PRToolFinder, we have seen firsthand what editors actually notice when you submit a press release.
In this guide, you will discover six proven ways to submit a press release, plus tips to boost your chances and mistakes to avoid. If you want smarter media coverage and less guesswork, you are in the right place.
Read on to learn how to get your news release noticed in 2026.
Why Submitting a Press Release Still Matters in 2026
Press releases are still a big deal in 2026, even with all the new digital tools out there.
Journalists and newsrooms trust a well-crafted press release because it gives them verified info straight from the source. When you submit a press release, you’re not just sharing news, you’re building your brand’s authority and credibility.
A good press release submission can also help your SEO. Search engines pick up on news releases, which means more people can find your brand online. We’ve seen clients get a real boost in website traffic after a smart press release distribution.
Plus, press releases can drive targeted traffic and spark valuable media coverage. If you want to get noticed, this is still a must-have PR move.
6 Ways to Submit a Press Release (What Editors Notice)
Submitting a press release is more than just hitting send. Editors get hundreds of news releases every week, so standing out takes strategy and a bit of hustle. Here are six proven ways to submit a press release, plus what editors actually notice.
1. Direct Email to Journalists
Personalize every pitch. Use the journalist’s name, reference their recent work, and explain why your story fits their beat.
Editors spot generic emails instantly, so take the time to tailor your message. Attach your press release in a clean, standard format and include a short, punchy summary in the email body.
Always double-check your press release contact info.
2. Online Press Release Distribution Services
Platforms like PR Newswire or Business Wire can get your news in front of a wide audience. Choose reputable press release services that fit your industry and budget.
Editors look for clear, newsworthy headlines and concise leads. For a deeper dive, check out our guide on press release distribution services. Don’t forget to track your press release analytics to see what’s working.
3. Newsroom or Media Page on Your Website
Create a dedicated newsroom or media page where journalists can easily find your latest press releases.
Keep it updated and organized. Editors appreciate when they can quickly access background info, past releases, and high-res images. Make sure your press release format is consistent and easy to download.
4. Social Media Distribution
Share your press release on LinkedIn, Twitter, and relevant industry groups. Use hashtags and tag journalists or outlets when appropriate.
Editors sometimes spot stories trending on social media before they hit their inbox. Keep your posts short and link back to the full release on your site or newsroom.
5. Industry-Specific Platforms
Submit your press release to niche sites and trade publications that cover your sector. These platforms often have dedicated editors looking for industry news.
Tailor your press release submission to match their guidelines and audience.
This targeted approach can lead to more meaningful media coverage.
6. Free Press Release Distribution
If you’re a startup or small business, free press release distribution tools can help you get started.
While reach may be limited, these platforms are great for building backlinks and boosting press release SEO. Just be careful with quality, editors can spot spammy releases a mile away.
Focus on newsworthy content and clear press release headlines.
What Editors Notice Most:
- Personalization and relevance to their audience
- Clear, concise press release writing with a strong lead
- Accurate press release contact info and data
- Easy access to supporting materials (images, quotes, background)
- No jargon or exaggerated claims
Submitting a press release is part art, part science. Editors want stories that are timely, relevant, and easy to cover.
If you focus on quality and use the right press release platforms, you’ll boost your chances of getting noticed.
Tips for Getting Your Press Release Noticed by Editors
Getting your press release noticed by editors is tough, but it’s not impossible. Start with a headline that grabs attention and a lead paragraph that tells the story fast. Editors skim hundreds of news releases, so make yours stand out by being clear, direct, and newsworthy.
Keep your press release concise.
Stick to the facts, avoid jargon, and focus on what’s truly new or important. Editors love quotes from real people, solid data, and multimedia like images or short videos. These elements make your story more engaging and easier to share.
After you submit your press release, follow up politely. A quick, respectful email can remind editors about your story without being pushy. We’ve learned at PRToolFinder that a thoughtful follow-up often leads to more media coverage, especially when you personalize your outreach.
Want more tips? Check out our 7 Free Press Release Distribution Tips (Quick Guide) for practical ways to boost your press release success.
Common Mistakes to Avoid When You Submit a Press Release
One of the biggest mistakes we see is sending out a generic press release to every editor on your list.
Editors can spot a mass email a mile away, and it usually ends up in the trash. Always tailor your press release submission to the right audience and publication.
Another common slip is ignoring press release formatting and AP style guidelines. If your news release looks sloppy or doesn’t follow the expected format, editors might not even read it. Stick to a clear structure and keep your writing tight.
Avoid overusing jargon or making exaggerated claims. Editors want facts, not hype. Keep your language simple and your claims realistic for better media coverage.
How to Measure the Success of Your Press Release Submission
Measuring the success of your press release submission is all about tracking what actually moves the needle.
Start by monitoring media pickups and backlinks.
If your news release gets picked up by reputable sites or earns quality backlinks, you know editors and journalists noticed.
Check your website traffic and referral sources. Did your press release drive new visitors or leads? Tools like Google Analytics make it easy to see which press release distribution channels are working.
Don’t forget social media engagement. Track shares, comments, and mentions to see if your story sparked conversation.
Here at PRToolFinder, we know that using dedicated press release analytics tools gives deeper insights.
It’s worth the extra step.
FAQ: Submitting Press Releases in 2026
What is the best time to submit a press release?
The best time to submit a press release is usually mid-morning on a Tuesday or Wednesday. Editors are less swamped and more likely to notice your news release. Avoid late Fridays or weekends, since media coverage drops and your story can get buried.
How long should a press release be?
Aim for 300 to 500 words. Editors want clear, concise info. If it’s too long, they might skip it. We learned this the hard way when our first press release got ignored for being too wordy.
Can I submit the same press release to multiple platforms?
Yes, you can submit press releases to several platforms. Just make sure each submission follows the platform’s press release guidelines. Personalize your pitch if you’re emailing journalists directly.
What should I do if my press release isn’t picked up?
Don’t get discouraged. Review your press release format, headline, and timing. Try tweaking your approach. Sometimes, a small change can make a big difference.
Conclusion
Mastering how to submit a press release is a game-changer for getting real media coverage and building your brand’s reputation.
With these six proven methods and a few insider tips, you can finally cut through the noise and get editors to notice your news.
Ready to level up your PR workflow and find the right tools for smarter press release distribution?
Explore PRToolFinder now and discover the platforms that actually work for you.
What will your next press release achieve?