Key Features Include:

Marketing Automation & Engagement

• Omnichannel campaign automation — Build and automate campaigns across email, web, mobile, social, ads and more.

• Advanced nurture flows & lead scoring — Build complex nurture paths and score leads to prioritize sales follow-up.

• Dynamic personalization — AI-driven content personalization for audiences based on behavior.

• Cross-channel journey orchestration — Plan and manage experiences through the full buyer lifecycle.

Audience & Data Management

• Audience segmentation & targeting — Segment based on engagement, profile data and CRM info.

• CRM integrations — Native syncing with Salesforce, Microsoft Dynamics, and other systems.

• Customer profile enrichment — Unify behavioral and demographic signals to refine targeting.

Content & Creative Tools

• Email and landing-page editors — Drag-and-drop tools for email, form and landing page creation.

• Predictive content & generative features — Tools that recommend or generate relevant assets based on engagement.

Analytics & Measurement

• Campaign performance dashboards — Visualize performance across channels.

• Attribution & ROI reporting — Evaluate impact on pipeline and revenue (with Marketo Measure).

Events & Web Engagement

• Landing pages, forms & webinars — Build and automate content tied to demand generation programs.

• Interactive chat & experiences — Integrate chat and contextual engagement into campaigns.

Integrations & Ecosystem

• Adobe Experience Cloud integration — Connect with Adobe Analytics, Target, AEM, Audience Manager and more.

• APIs & extensibility — Extend with APIs for custom workflows and data pipelines.