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Adobe Experience Cloud (Formerly Marketo)

https://business.adobe.com/

Price

$1,000

Free trial

Yes

Free version

No
Categories: Content marketing

Description

Marketo was one of the first true marketing automation tools and was acquire by Adobe in 2018.  Many technologies originally known as digital marketing or email marketing tools called themselves marketing automation tools and now the category is basically known as content marketing.   Marketo as a result was one of the more mature tools. The […]

Features

Key Features Include:

Marketing Automation & Engagement

  • Omnichannel campaign automation — Build and automate campaigns across email, web, mobile, social, ads and more.

  • Advanced nurture flows & lead scoring — Build complex nurture paths and score leads to prioritize sales follow-up.

  • Dynamic personalization — AI-driven content personalization for audiences based on behavior.

  • Cross-channel journey orchestration — Plan and manage experiences through the full buyer lifecycle.

Audience & Data Management

  • Audience segmentation & targeting — Segment based on engagement, profile data and CRM info.

  • CRM integrations — Native syncing with Salesforce, Microsoft Dynamics, and other systems.

  • Customer profile enrichment — Unify behavioral and demographic signals to refine targeting.

Content & Creative Tools

  • Email and landing-page editors — Drag-and-drop tools for email, form and landing page creation.

  • Predictive content & generative features — Tools that recommend or generate relevant assets based on engagement.

Analytics & Measurement

  • Campaign performance dashboards — Visualize performance across channels.

  • Attribution & ROI reporting — Evaluate impact on pipeline and revenue (with Marketo Measure).

Events & Web Engagement

  • Landing pages, forms & webinars — Build and automate content tied to demand generation programs.

  • Interactive chat & experiences — Integrate chat and contextual engagement into campaigns.

Integrations & Ecosystem

  • Adobe Experience Cloud integration — Connect with Adobe Analytics, Target, AEM, Audience Manager and more.

  • APIs & extensibility — Extend with APIs for custom workflows and data pipelines.

Cost

$1,000

Notes

Marketo Engage has multiple tiered packages — commonly labeled Growth, Select, Prime, Ultimate — offering increasingly advanced marketing automation & personalization features. Pricing varies primarily by database size/contacts, not just feature level. Typical enterprise users have reported costs in the low-to-high-thousands of dollars per month range (e.g., ~$1,000+/mo for smaller deployments, climbing to several thousand per month for larger organizations), but exact published rates require quoting from Adobe. Pricing is not publicly listed and typically requires a sales consultation, with quotes influenced by number of contacts, users, add-ons (e.g., Marketo Measure, predictive content, interactive webinars), and contract terms. While not prominently advertised on Adobe’s public site, vendors often offer demo environments or trial periods on request as part of the sales process (you must contact Adobe to arrange). Public documentation and reviews indicate that free trials are generally available upon request but not openly self-service.

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