Your PR Shortcut: Discover today’s Newest PR Tools, Learn from Others, Make Smarter PR Moves
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Advantages
PRToolFinder
New tools emerge, while existing ones are updated or replaced. Keeping up with these changes and evaluating the effectiveness of different tools can be time-consuming. PRToolFinder updates the database ongoing, blogs about changes and offers the only PR-specific, searchable database of tools categorized the way PR pros search for their PRTech.
PRProFinder
Business subscribers can connect with PR professionals who can help you with projects, strategy and more. We’ve included a PR Directory in this community for a reason – if you’re a business searching for PR tools, there’s a good chance you need some PR assistance as well.
Parlay Forum
The new community forum encourages collaboration, the exchange of information to move your business forward. Businesses can connect with PR Pros. PR Pros can connect with each other. It’s a community forum for inquiry, sharing insights, asking questions and learning from each other – perhaps do some business together!
PRToolFinder Community For PR Pros, Agencies and Businesses who need PR help and/or DIY Solutions
Over 25+ Categories and 250+ useful tools to discover (many of them free!)
Newsletter keeps you up to date on new tools, tool news, and PR tech trends & research
PRTools Database
- Convenient category drop-down menu makes it easy to compare like tools
- Search by tool name to see what category it in to see competing tools
- See Pricing (in most cases)
- Link directly to tools of interest
PRProFinder Consultant’s Directory (Completely free to use)
- Consultants only, no big expensive agencies
- Search by keyword (tech, legal, supply chain, etc.)
- Search by City or State
- Most listings include a thought leadership piece which will ultimately populate a knowledge base
- Members and non-members can contact Consultants Directly (no additional fee/no commissions)
Collaboration (Parlay) Forum
- Learn about PR from PR Professionals using Q&A style messaging board forum
- Schedule posts to streamline engagement and ensure timely updates
- Keyword search enables easy navigation to relevant forum conversations
- Engage in dialog to identify potential PR partners to help with your immediate needs
Who is PRToolFinder for?
When you’re growing you want to evaluate more robust tools.
With access to a comprehensive source of tools, you’ll make the right buy decision at every stage.
Independent PR Consultants and Small Agencies
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Maintaining media contact lists and databases.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Editorial Calendars & Journalist Networks
In-House PR Teams:
- Media Monitoring and Analysis: Real-time monitoring of media coverage to stay updated on relevant news and mentions.
- Media List Management: Often delivered via a media suite of tools.
- Crisis Communication Tools: Rapid response capabilities during crises or negative news events.
- Content Distribution and Outreach: Platforms for distributing press releases and engaging with media.
- Social Media Management: Managing their organization's social media presence, including scheduling, monitoring, and analytics.
- Reporting and Analytics: Measuring the effectiveness of their efforts and demonstrating PR's value.
- Market Research/Competitive Analysis: Monitoring competitors' PR strategies and industry trends.
- Influencer and Stakeholder Management: Identifying and engaging with key influencers and stakeholders.
Small-Medium-Size Businesses & Consulting Firms:
- DIY PR Tools
- Media Monitoring and Tracking Tools: To monitor media mentions and track their brand's reputation.
- Social Media Management Platforms: For scheduling, publishing, engaging with the audience, and analyzing social media metrics.
- Press Release Distribution Services: For broad media distribution.
- Content Marketing Platforms: Utilized for email marketing campaigns and newsletters.
- Web Analytics Tools: To measure the effectiveness of online PR and marketing efforts.
- SEO Tools: For improving online visibility and search engine rankings.
Database Demo
Magnific (formerly Freepik)
Price
Free trial
Free version
Description
Freepik acquired Magnific in 2024 and in 2026 the company relaunches as one AI creative platform for image, video, audio, and 3D, with 1M+ subscribers and 250+ enterprise clients. Freepik became Magnific. Same company, new direction: a full AI creative suite for images, video, audio, 3D, collaboration, and professional creative workflows. Magnific is an AI-powered […]
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Pitch Response
Price
Free trial
Free version
Description
PitchResponse is a PR and media outreach platform that helps brands, agencies, subject matter experts, and marketers connect with journalists, podcasters, and publishers. The platform combines inbound media opportunities (journalist requests), a searchable media database, outreach tools, and podcast contact discovery in a single system designed to help users secure media coverage, podcast appearances, expert […]
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SphereUs
Price
Free trial
Free version
Description
SphereUs is an AI-powered influencer discovery, research, analytics, and outreach platform designed to help brands, agencies, PR firms, and consultants identify, evaluate, and activate creators more efficiently. The platform combines influencer discovery, audience intelligence, brand safety analysis, contact information, media kit generation, and campaign research tools into a single workflow. SphereUs emphasizes AI-driven creator matching […]
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Companion (IM Companion)
Price
Free trial
Free version
Description
Companion is an AI-powered influencer marketing platform designed to help brands, agencies, and PR teams discover influencers, vet audiences, manage campaigns, automatically track influencer content, and measure campaign performance. Built by influencer marketing agency Billion Dollar Boy, the platform focuses heavily on automation, helping teams reduce the manual work involved in influencer identification, content collection, […]
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Determ
Price
Free trial
Free version
Description
Determ is an AI-powered media monitoring and media intelligence platform designed for PR, communications, marketing, and corporate affairs teams. The platform monitors online news, social media conversations, blogs, websites, and other digital sources in real time, helping organizations track brand visibility, identify emerging issues, analyze sentiment, and measure the impact of communications efforts. Determ combines […]
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Précis PR Platform
Price
Free trial
Free version
Description
Précis Public Relations is a purpose-built generative AI platform for PR professionals. It is designed around the way communications teams actually work: developing strategy, drafting client-ready materials, adapting messages across channels, collaborating on documents, protecting sensitive information, and maintaining consistent brand voice. For PR agencies and in-house communications teams evaluating AI tools, the central distinction […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.