PRSA Anvil Awards

The Anvil Awards program was established by PRSA in 1944 to recognize excellence in public relations campaigns and tactics. It celebrates the best practices and innovations in the industry, highlighting the impact of strategic communications on business outcomes and societal issues. While specific categories may vary from year to year, typical categories include:

1.Best of Show Award: Recognizes the most outstanding PR campaign or tactic among all entries.
2.Campaigns:
•Branding
•Crisis Communications
•Integrated Communications
•Marketing Consumer Products
•Marketing Business to Business
•Multicultural Public Relations
•Public Affairs/Governmental Relations
•Reputation/Brand Management
•Social Media/Digital Communications
•Special Events/Observances (One-Time)
•Special Events/Observances (Ongoing)
3.Tactics:
•Blogs
•Digital Tools (e.g., websites, apps)
•Media Relations
•Podcasts/Vlogs
•Publications (Print or Digital)
•Research/Evaluation
•Social Media Content
•Video Programs (Online or Broadcast)