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Salesforce Marketing Cloud Automation Platform

https://www.salesforce.com/products/b2b-marketing-automation/

Price

$1,250.00

Free trial

Yes

Free version

No
Categories: Content marketing
Tags: Content Marketing, marketing automation, Salesforce Pardot

Description

Salesforce acquired the marketing automation company, Pardot (B2b), and Exact Target (B2C) to be able to offer a combined  marketing automation content marketing solution along with its market leading CRM products and app ecosystem. Salesforce Marketing Automation refers broadly to two powerful Sale...

Pricing and key features are available only to paid subscribers.

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Features

Key Features Include:

Campaign & Journey Automation

  • Multi-channel campaign creation: email, SMS, push, ads, web, and social.

  • Journey Builder / Engagement Canvas for visual campaign flows.

  • Behavioral triggers and event-based automation.

Audience & Data Management

  • Advanced segmentation and audience builder.

  • CRM sync with Salesforce Sales/Service Cloud for unified customer data.

  • Custom contact and object data modeling (especially in Account Engagement).

Lead Management (Account Engagement)

  • Lead scoring & grading for prioritizing leads.

  • Engagement history dashboards and reporting.

  • ROI reporting and attribution tied to campaigns.

Personalization & Content Delivery

  • Dynamic content and personalization rules.

  • A/B testing for email and landing pages (Account Engagement).

  • Web and mobile engagement personalization (Marketing Cloud).

Analytics & Insights

  • Conversion analytics, performance dashboards, and campaign metrics.

  • Multitouch attribution and engagement scoring.

  • AI-powered insights and predictive scoring (higher tiers).

Integration & Ecosystem

  • Native integration with Salesforce CRM and Service Cloud.

  • API access, AppExchange extensions, and third-party integrations.

  • Einstein AI tools and cross-cloud data unification (Marketing Cloud).

Cost

$1,250.00

Notes

Salesforce’s pricing is customized and generally enterprise-oriented. Below are baseline examples (billed annually) to give your site visitors an idea of typical costs: Marketing Cloud (B2C/Omnichannel) Marketing Cloud Growth Edition: ~$1,500 / org / month Marketing Cloud Advanced Edition: ~$3,250 / org / month Marketing Cloud Pro+ / Corporate+ / Enterprise+: can range $2,000–$30,000+ per month depending on scale and message volumes. Marketing Cloud Account Engagement (Pardot for B2B) Growth: ~$1,250 per month (up to ~10,000 contacts) Plus: ~$2,750 per month Advanced: ~$4,400 per month Premium: ~$15,000 per month (supports larger contact bases)

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