Cision’s Going Public!

Cision going public - Bullhorn making an announcement — Cision’s Going Public! Yesterday they announced that they are preparing to make Cision a public company. The public offering is expected to foster increased investment in Cision’s core business. The company will utilize these to enhance the value customers derive from their products, technology, and customer service. It’s unclear what will happen to the other brands acquired over the past several years.

The president pointed out a few innovations in the works (excerpted directly from the email):

• Expansion of our data-driven communications capabilities. Cision going public means we are investing in R&D that will help us build an “Influencer Graph.” This will help you link the consumption of your earned media coverage to key buying behaviors that you track on your website. This will help you demonstrate the ROI of your communications strategy to the broader business.

• Expansion of our Insights offerings. We know software can’t solve all your communications needs. That’s why we’re investing in a robust professional services arm, the Cision Insights team that can develop custom reporting and analysis about how your earned media impacts business results.

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