The Role of Article Marketing in PR Programs

What is Article Marketing? In article marketing, businesses produce articles bylined by qualified executives or staff members related to their particular industry. These articles are then distributed and published on the Internet or through traditional media outlets. Well-written articles are released for free distribution, with the potential of increasing search rankings and enhancing the author’s credibility as an authority within the market. Articles can also attract new clients.

How Article Marketing Supports PR Programs

1. Building Credibility and Authority: By consistently publishing articles on industry-specific topics, businesses can establish their executives as thought leaders. This not only boosts the company’s credibility but also positions them as experts in their field, which can enhance trust and attract media attention.
2. Improving Search Engine Rankings: Article marketing can significantly improve search engine rankings by providing fresh, relevant content that includes industry-related keywords. This can drive more organic traffic to the company’s website, increasing visibility and attracting potential clients.

Updates to Article Marketing Resources Most article marketing resources are free, but as the digital landscape evolves, changes occur. We’ve made some updates to this category in PRToolFinder to keep you informed.

Notable Changes in Article Marketing Tools

• Storify is a digital tool that allowed users to string together stories and timelines using social media platforms like Facebook and Twitter.  Sorify shut down last May. Although we’re a bit late in reporting this, Storify was once a key tool for journalists, enabling them to combine user-generated content with traditional reporting in dynamic, embeddable formats.
• Several other resources have also shut down or become irrelevant and have been removed from this category in PRToolFinder. These include Lulu, Ezine, Repubhub, Amazines, Article Dashboard, Articlebase, Bukisa, and Scribd.

Stay Updated and Contribute. If you have any suggestions for additions to this category, feel free to email me at gina@prtoolfinder.com.