Enhancing Your PR Strategy with Muck Rack

Muck Rack joins Media Databases and monitoring category.  I was surprised to discover that Muck Rack had never been added to the PRToolfinder database, despite being familiar with it for many years. 

Initially, MuckRack started as a media database focused on what journalists were sharing on Twitter. Over time, the tool has evolved to include important features of a CRM (Customer Relationship Management) system.  This makes it an incredibly useful tool for PR professionals managing journalist relationships.  It’s also why Muck Rack joins Media Databases and Media Monitoring Tools.

Key Features of Muck Rack:

• Email Tracking and Personalization: Muck Rack allows you to track your emails and easily personalize your pitches for each editor after selecting your target list. You can even schedule your pitches to be sent out at a later time.

• Versatile for All Sizes: Muck Rack is popular with both small and large customers. Smaller clients especially appreciate the customer service and full-time editorial team that verifies journalists—something that everyone values these days.

• Comprehensive Media Types: It also distinguishes between freelancers and includes podcasts as a media type, which is a unique feature.

Popular Muck Rack Alerts:

Muck Rack Alerts are highly regarded by users because everything is integrated. You can see who has written articles about your company or topics you care about and instantly add journalists to relevant media lists. You can then follow up with them if appropriate. Additionally, if an older story gains renewed traction on Twitter, you can monitor and track that as well.

You can create an alert before starting a campaign and while researching for new opportunities. With daily or multiple times per day alerts, you’ll receive emails whenever a journalist writes a new article or breaks news. As important, Muck Rack Alerts can ensure you’re the first to know so you can act quickly when a crisis hits.

Find out more by visiting their new listing in PRtoolfinder.com or visit their website where you’ll find a host of interesting case studies – and you can also request a demo!