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New in Media Monitoring/Measurement Category: Pendulum AI

By Gina Milani

November 4, 2024

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Charts representing measuring brand reputation indicators

Monitoring the media isn’t just about tracking PR ROI anymore—it’s also about protecting your brand’s reputation, perception, and ultimately, its resilience. PRToolFinder is announcing the addition of Pendulum AI to our Media Monitoring and Measurement category. Pendulum takes things beyond the standard, text-based approach by tapping into the worlds of audio and video—two spaces where so much of today’s impactful content lives and where many tools simply don’t reach.

Why Multimedia Monitoring Matters Today

Pendulum started by focusing on threat detection but quickly uncovered a broader need for PR professionals: in an increasingly interconnected, digital world, we’re now seeing critical conversations unfold on audio and video platforms, not just in text. For anyone who needs a pulse on brand perception, Pendulum offers insights into crucial topics, communities, and narratives, revealing how and when these stories unfold, who’s engaging, and the channels through which they spread. This allows your team to respond early and effectively.

Pendulum’s tech goes beyond traditional monitoring with its dedicated products. While Election IQ may have a political focus, RiskWand has opened up Pendulum’s benefits to brands across industries, empowering communications teams with actionable insights into brand discussions and perception. This visibility across channels reduces the risk in decision-making and can help boost a brand’s share of voice in today’s crowded digital world.

Finding the Hidden Threats

One of Pendulum’s remarkable features is its ability to detect and surface risks hidden within multimedia content. PR teams can struggle to know what to look for, let alone where to find it. Pendulum’s RiskWand, can reveal threats that otherwise may be missed. Pendulum’s pre-built list of risk topics makes it easy to get started—just select a topic, and you’re shown an AI-enabled summary of its potential impact. You can even customize these topics to align with your specific business needs, making analysis and action plans that much easier.

Staying Ahead of Emerging Narratives

Narratives shift quickly in today’s fast-paced media environment. What starts as a small discussion can quickly snowball into a much larger issue. With RiskWand, your team stays informed about evolving topics that may impact your organization, its partners, or its competitors. This lets you assess potential reputational risks with a strategic edge, well before they escalate into a full-blown crisis.

We live in a world where reputational damage from a single damaging story can cost millions—whether deserved or, worse, entirely undeserved—Pendulum’s technology offers a crucial line of defense. By detecting risks early and equipping teams with insights from the latest media sources, Pendulum allows brands to not only demonstrate ROI but also actively protect their reputation.

As in-house PR teams look to adopt tools that not only measure success but also fortify brand reputation, Pendulum AI’s approach highlights the importance of monitoring across all media forms. As brand perception continues to evolve in the digital era, tools like Pendulum offer a comprehensive, proactive, and strategic solution for brands that cannot afford to overlook reputational risk.

 

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