In a rapidly changing industry like PR, the importance of tools that both monitor and analyze cannot be overstated. As PR continues to evolve, there’s a shift away from traditional metrics like readership and ad equivalency toward modern, quantifiable metrics that clearly indicate success. This is where TrendKite excels, offering advanced media monitoring and analytics that provide real-time insights into your brand’s impact.

TrendKite: Revolutionizing PR Analytics and Media Monitoring

TrendKite not only includes traditional metrics like readership and ad value but also introduces innovative metrics such as social amplification, which measures audience engagement. Their unique “Goal Completion” metric tracks what actions you want visitors to take once they reach your site, integrating seamlessly with Google Analytics. This integration allows TrendKite to uniquely track how press coverage drives website traffic, giving you a clear view of how media mentions are influencing your sales funnel.

The platform automatically analyzes every piece of press coverage, making it easy to manage even the most overwhelming media mentions. Whether you have 1,400 mentions or more, TrendKite lets you create customized views and dashboards, such as separate dashboards for European and Asian coverage.

Additionally, TrendKite offers competitive analysis, enabling you to track where your competitors are getting coverage. With unlimited dashboards, you can tailor your insights to focus on specific industries or trends, helping you stay ahead of the curve. Their in-house reporting functionality is top-notch, and other features include customizable Google Alert-type functions, a new newsletter feature, and comprehensive broadcast and print capabilities.

TrendKite positions itself as a “best in class” media monitoring and analytics platform, with an impressive client list that includes Starbucks Global, Boeing, and Snapchat. While it’s a premier product, it’s worth exploring a demo as the pricing may be scalable for different needs. We’ll be listing TrendKite under both the media monitoring and research categories in our database.