PRToolFinder Named BRONZE Stevie® Award Winner in Product Innovation at 21st Annual Stevie Awards for Women in Business

Martinez, CA — November 12, 2025 — PRToolFinder, the first and only platform that organizes and curates PR tools specifically for public relations professionals, was named a BRONZE Stevie® Award winner in the Product Innovation — Business Services category in the 21st annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business honor women-led organizations and women executives worldwide and are recognized as the premier international business awards program.

Finalists were determined by the average scores of more than 200 business professionals around the world, working on six juries. Their scores also determined the Gold, Silver, and Bronze Stevie Award placements revealed at the 21st annual awards dinner and presentations in New York.

“In its 21st year, the Stevie Awards for Women in Business received an impressive collection of remarkable nominations,” said Maggie Miller, president of the Stevie Awards.  “We look forward to recognizing the outstanding achievements of women in at work in New York.

More than 1,500 nominations from 36 countries were submitted across 100+ categories, including Entrepreneur of the Year, Startup of the Year, and Product Developer of the Year.

“This recognition affirms exactly why PRToolFinder was built — to eliminate the wasted hours PR pros spend searching for tools and instead give them a fast, focused, and trusted way to find what they need,” said Gina Milani, Founder of PRToolFinder. “This award is shared with every PR professional who has contributed feedback and helped shape the platform. We’re just getting started.”

 

Innovation Driven by Listening

PRToolFinder launched as a self-funded SaaS platform designed to solve a long-standing pain point in public relations: finding and comparing PR tools efficiently.

Key differentiators:

• A curated database of tools across 29 PR-specific categories — no unrelated software or irrelevant search results.
• Designed by PR professionals, for PR professionals, ensuring only relevant tools are listed.
• In 2025, the company made a strategic pivot from subscription-only access to a free tier, dramatically increasing usage and creating new revenue streams.

The pivot to offer free access resulted in:

• Weekly active users growing by 4,600+ in a 30-day period
• Vendor engagement and advertising opportunities expanding
• An increase in in-bound advertising inquiries 

“Our early users validated demand — but their feedback helped us refine the model,” said Milani. “Offering a free tier allowed us to serve more of the profession while creating opportunities for long-term growth.”

 

What’s Next

In 2026, PRToolFinder will introduce new initiatives including: 

• A research group that will produce category-specific comparison reports
• Educational webinars in partnership with PR tool vendors
• AI-powered automation to keep tool listings updated

“We believe access to the right tools lifts up the entire profession,” added Milani. “This award reinforces our mission: reduce friction, increase clarity, and make PR pros more effective.”

Details about the Stevie Awards for Women in Business and the full list of winners are available at www.StevieAwards.com/Women.

 

About PRToolFinder

PRToolFinder.com is a self-funded SaaS platform that helps PR professionals and businesses quickly find, compare, and make buying decisions on PR tools. The platform organizes hundreds of PR-specific tools across 29 categories — from media monitoring to Generative AI video — making it the fastest way to identify the right solution. PRToolFinder also provides opportunities for tool vendors to reach their target audience through advertising, webinars, and product showcases.  Learn more at: www.PRToolFinder.com

 

About The Stevie Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Middle East & North Africa Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence.  Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations and territories. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

FAQ:

What Problem does PRToolFinder Solve?

• PR pros waste hours searching across scattered websites and general tech directories like Capterra or G2.  PRToolfinder organizes over 200 PR-specific tools (tools either designed specifically for, or commonly used by, PR Professionals. 
• Existing directories return irrelevant tools (ex: “media monitoring” results include tools that monitor water velocity).  Because the database is organized across 29 categories that are familiar to PR Professionals, it also serves as an educational tool for those who may not know much about the Public Relations industry.  A good place to begin this learning is by downloading the Category eBook.

What Makes It Innovative?

• First directory focused exclusively on PR tools
• Curated by PR professionals, not algorithms
• Offers a community forum + consultants directory
• Pivoted from paid-only → free tier to better meet industry needs

Traction?

• Active users grew from 3 to 4,600+ in 30 days post-pivot
• Secured first paid advertiser
• Preparing launch of research/reporting division

Future Roadmap

• AI-assisted auto-updating of tools
• Vendor collaboration + educational programming
• Ongoing dynamic category classifications