Propel: The All-in-One PR Management Tool
Since first reporting on Propel back in 2020, this tool has continued to grow in value for PR professionals. Originally, we categorized it as a media contact database, but as we’ve added a new PR Management Tools category, Propel now fits squarely into all three categories. It offers a comprehensive suite of features that go beyond just media outreach, streamlining the entire PR workflow.
Why does Propel stand out as a PR management tool and not just a media contact database? Propel is a powerful PR management tool offers much more than just storing contacts. For instance, its pitch tracking and analytics features allow you to monitor how well your pitches are performing. You’ll know exactly who has opened your email, who has clicked through, and who has responded—giving you the data you need to refine your outreach strategy.
Then there’s the collaboration aspect. If you’re part of a team, you’ll appreciate how Propel makes it easy for multiple users to work on the same campaigns, share notes, and track progress. This is invaluable for agencies juggling multiple clients or large in-house PR teams.
Another standout feature is its CRM integration. Propel connects seamlessly with popular platforms like HubSpot, so you can manage your media relationships right alongside your other business contacts. This ensures that your PR efforts are fully aligned with your company.
There’s more to discover, of course, but all of these features save time and centralizes insights. This allows for smarter strategy development and more effective PR outcomes. And it’s what qualifies it to be in the new PR Management tools category.
Got a PR Management tool I should add? If so, get in touch with me!