Notified, a new media suite, is a discovery made at PRSA’s International Conference in San Diego this year. I saw the demo of their super cool new tool called Notified. If I had not made a demo appointment in advance, I surely would have been drawn in by their adorable Narwhal giveaway.
About Notified
Notified founded in 2010, quickly became a disruptor in Sweden and across the Nordics. In the beginning Notified was a social listening platform, but they wanted to do more, media monitoring and measurement as well.
Their goal has remained the same, to create a truly unique platform for PR and marketing professionals. A platform that delivers deeper, more actionable insights from social data and earned media, and brings the entire communications workflow into a single platform. This past April 2019, Notified was acquired and became part of the Intrado family. Intrado is a global leader in digital communications.
The core is the listening module where you can monitor your brand, competition and industry trends and find journalists writing about these topics in real time. The user interface is very clean and easily navigable. It offers real-time media monitoring across online news, print and social media and an AI-powered media contacts database.
The GlobeNewswire news distribution integration allows you to effortlessly develop and distribute your news releases. Also super cool, the ease of use of having everything in one-login is a real draw.
Another interesting feature of Notified, a new media suite, is their dynamic online newsrooms. It is customizable and can feature branded and user-generated content. Reporting gives you a 360-degree look at your performance. Pricing is in the $9K range but Notify likes to have some flexibility in working with their customers so – worth the time to check them out!
You’ll find them in the Media Suites and Media database categories of PRtoolfinder.