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March 2026 “Observer” Newsletter

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Volume 3, Issue 3                  March 2026 

 

OK maybe it’s not news to you newsletter readers since we previewed this last month, but on March 16 we officially launched the cross-category Free Version and Free Trial filters across the entire PRToolFinder database.

That means you can now instantly find tools that offer:

  • Forever-free plans
  • Limited free versions
  • Free trials

Across every category — from media monitoring and contact databases to AI-powered PR tools and more.  (Spoiler alert:  Not every category has free tools.)

This feature came from a user request (we love that 💬), and it’s designed to make tool discovery faster, easier, and budget-friendly — especially for teams that want to start with free or run a proof of concept before making a larger buy decision.

No more manual vendor website searches.  Just filter and go.

If you haven’t tried it yet, take a look at PRToolFinder.com and see what you can discover.

— Gina

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March 3: Why Everyone Needs Public Relations Skills in the Age of AI

March 16: We Finally Finished the “Free” Filters (And Yes, It Took Longer than I Thought)

March 18: PR in the AI Era: Why Public Relations is Becoming Growth Infrastructure

March 27: How to Measure PR’s Impact on Revenue in 2026

There weren’t any tool additions/deletions this month but in April, we’re introducing a new category:  AI Search!  Otterly.ai was first, but now they have company and the industry is calling that category “AI Search.” 

  • Signal AI Acquires Memo – Will bring real readership data into reputation intelligence
  • Anthropic is working on its next generation of models: Anthropic is finalizing its Claude Mythos family of models that also hinted at a new model tier: Capybara. The company is testing the model now with no official release date.
  • OpenAI shuts down Sora video platformas part of shift toward building productivity tools. 
  • ACCESS Newswire Upgrades the ACCESS Platform to Include Social Monitoring to Track Brand Conversations Across Major Social Platforms
  • Gemini makes it easier to switch over from other chatbots: Gemini now lets you upload preferences and chat history from other AI tools, so you can switch to Gemini without losing your existing conversations.
  • Onclusive Debuts Unified Media Monitoring Platform bringing together media monitoring, measurement and management capabilities.
  • TVEyes announced the launch of a new premium and integrated media player that delivers an enhanced media editing and viewing portal for customers, as well as a significant expansion in global reach through deep broadcast source additions across Europe and Asia Pacific.
  • Better Together Agency launches TogetherAI, a private communications and marketing AI platform built for small teams, nonprofits, advocacy organizations, and enterprise communications departments that are being asked to do more with less. TogetherAI is trained exclusively on each client organization’s own documents, brand voice and institutional knowledge. Every output is automatically checked for bias before delivery. No prompting is required.
  • Muck Rack Launches AI Visibility Badges: Visibility Badges show which journalists and media outlets are most frequently cited in AI-generated answers.

If you’ve ever wanted an easy way to target

free tools to evaluate first,

Now you can! Check Out the New Filters Now!

Thank you for reading, and most of all, thank you for being a part of our PRToolFinder Community!

 

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