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Oracle Marketing Cloud

https://www.oracle.com/cx/marketing/

Price

$2,000

Free trial

Yes

Free version

No
Categories: Content marketing
Tags: Content Marketing

Description

Oracle Marketing Cloud - resulting from the Eloqua acquisition in 2012, is similar to Marketo.  There will always be arguments about who is the "Ferrari of marketing automation” Marketo, Hubspot or other player in this evolving market.   Marketo and Hubspot have developed pricing to appeal to a smal...

Pricing and key features are available only to paid subscribers.

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Features

Key Features Include: 

1. Cross-Channel Campaign Orchestration

  • Design and automate campaigns across email, mobile, display, web, social and SMS channels using a drag-and-drop interface.Program Canvas for visually building complex, multi-step customer journeys.

2. Targeting, Segmentation & Personalization

  • Advanced audience segmentation using behavioral and profile data.

  • Real-time personalization and dynamic content in emails and landing pages

3. Lead & Account Management

  • Lead scoring and account engagement tracking to prioritize high-value prospects.

  • Adaptive lead routing based on engagement triggers.

4. Content & Asset Management

  • Centralized creation and reuse of campaign assets (emails, landing pages, forms).

  • Drag-and-drop editors for responsive, brand-compliant creative work.

5. Measurement & Analytics

  • Built-in reporting dashboards and campaign analytics.

  • Closed-loop campaign ROI measurement and performance benchmarking.

6. CRM & Ecosystem Integration

  • Seamless integration with CRM systems (including Oracle, Salesforce, Microsoft Dynamics).

  • Extensible via Oracle AppCloud with 500+ integrations.

7. AI & Intelligence

  • Advanced intelligence features to optimize send-times, segment performance, engagement predictions and personalization at scale.

Cost

$2,000

Notes

Oracle Marketing Cloud does not publish standard list pricing publicly, and pricing varies based on contact database size, feature set, and tier. However, there are credible pricing references for Eloqua Marketing Automation (the core product in Oracle Marketing Cloud): Basic Plan: around $2,000 per month (typically for ~10,000 contacts). Standard Plan: typically around $4,000+ per month (for 10,000+ contacts with more features). Enterprise Plan: custom pricing that scales with contacts, users and advanced needs. Annual contracts are usually required. Training and onboarding (e.g., Education Pass) are often sold separately, with reported costs of several thousand dollars per user per year. Because Oracle’s pricing depends heavily on database size, user counts, and modules selected, you should request a custom quote from Oracle sales. Free Trial: Oracle typically offers a free trial or demo on request — prospects can request trial access via sales contact, but no open self-serve trial is published.

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