The database gives each PIMS^® consultant currently over 25,000 years of business experience at the SBU level (i.e. where the customer interface takes place and where marketing and investment decisions are made). Each SBU is characterized by 500 factors over a period of 3+ years. The companies in the PIMS^® database contribute financial data as well as information on customers, markets, competitors, and operations on their companies at the SBU level. The SBUs in the database are separated into eight classifications: producers of consumer durables, consumer non-durables, capital goods, raw materials, components, or supplies; wholesale and retail distributors; and providers of services. Specific companies and industries are not identified. Each SBU profile includes financial data from the income statement and balance sheet, as well as information about quality, price, new products, market share, and competitive tactics.