Constant Contact Lead Gen & CRM

Key Features Include:

Email & Campaign Tools

• Drag-and-Drop Email Builder — Create professional emails with customizable templates and mobile-responsive layouts.

• Automation Workflows — Automated welcome series, birthday messages, followups, and re-engagement campaigns.

• Dynamic Content Blocks — Personalize email sections by contact segments or interests.

• A/B Subject Line Testing — Test subject lines to improve open rates.

List & Contact Management

• Contact Segmentation — Organize lists by behavior, tags, custom fields, engagement and source.

• Import/Export Contacts — Bring in lists from spreadsheets, CRMs, or other marketing tools.

• Subscription & Preference Centers — Allow contacts to manage email preferences.

Landing Pages & Forms

• Landing Page Builder — Build pages for lead capture without coding.

• Embedded Signup Forms — Collect email addresses directly from websites and social channels.

Social & Paid Advertising

• Social Media Posting & Ads — Create and schedule posts; run Facebook and Instagram ads directly from the platform.

• Event Marketing & Promotions — Tools for RSVPs, event invites, and registrations.

Analytics & Reporting

• Email Performance Metrics — Track opens, clicks, bounces, unsubscribes and engagement trends.

• Campaign Dashboards — View performance at a glance; export reports for teams.

Integrations & Ecosystem

• App Marketplace — Integrate with CRM, e-commerce, lead capture, and event platforms.

• Zapier Support — Connect to hundreds of external apps via Zapier.

Support & Resources

• Onboarding Support & Education — Live support, tutorials, webinars, and marketing guides.

• Free Coaching Sessions — Access to marketing best-practice coaching for some plans.