Video used to be the one format PR teams almost always outsourced.
Camera operators, editors, studios.
Now AI is changing that completely.
Audiences still expect video.
Executive messaging, social content, press materials.
But most PR teams don’t have a production team on standby.
That’s exactly the gap AI video tools are closing.
First, Lumen5.
If you’ve already got written content, this turns it into video fast.
Paste in a blog post or script,
and Lumen5 uses templates, stock media, and your brand kit to build a finished video.
No editing experience required.
It’s the fastest path from something you’ve already written to something you can post.
Next, Descript.
This one rethinks editing entirely.
Instead of cutting clips on a timeline,
you edit a transcript.
Delete a sentence, the matching video disappears automatically.
It also has voice cloning and AI background removal built in.
For teams without formal editing training,
this removes most of the technical barrier.
And Synthesia.
This one creates avatar led videos from a script,
in dozens of languages,
without filming anyone.
For executive messaging or localized content,
this means scaling video without the scheduling and production costs of filming a real person every time.
These three tools solve three different problems.
Lumen5 for speed,
Descript for editing without the learning curve,
Synthesia for video without filming at all.
The barrier to producing video has dropped.
The need for strategic thinking behind it hasn’t.
All three of these,
plus the full AI Generative Video category,
are on PRToolFinder.