Most PR teams are dealing with the same problem right now: more content, more channels, more pressure to move fast, without losing quality or strategic thinking.
AI writing tools are changing that. Not by replacing PR professionals, but by removing the friction that slows them down so they can spend more time on relationships, positioning, and the work that actually requires human judgment.
In this video, we break down the AI writing tools PR pros are actually using right now — from flexible general platforms to tools built specifically for communications workflows.
Tools covered:
• ChatGPT — brainstorm, draft, repurpose
• Perplexity — fast research with citations
• NotebookLM — organize and synthesize documents
• Gemini — research and Google Workspace integration
• NewPR.io — PR-specific workflows built in
• SurferSEO — optimize content for search and discoverability
• Writesonic — fast content generation and adaptation