West Corporation to Acquire NASDAQ’s PR & Digital Media Businesses
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West Corporation to Acquire NASDAQ’s PR & Digital Media Businesses
By ginammilani
January 30, 2018
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1,129
West Corporation and Nasdaq announced yesterday that West will acquire Nasdaq’s PR & Digital Media Businesses for approximately $335 million. This acquisition includes a comprehensive portfolio of communication tools, media intelligence, and multimedia services designed for organizations across all industries.
Nasdaq’s Journey into PR Services Nasdaq entered the public relations ecosystem through a series of strategic acquisitions, including Hugin in 2009, Glide Technology in 2011, and RedEgg (MyMediaInfo) in 2012. These acquisitions helped Nasdaq build a robust suite of PR and digital media services.
Key Products and Services in the Acquisition The transaction includes several key products and services:
GlobeNewswire: A global press release distribution platform and media contacts database with advanced analytics.
Webhosting: A web hosting service specifically designed for investor relations and external communications functions.
Webcasting: A multimedia service for publishing webcasts, webinars, video presentations, and other content.
Media Intelligence: A media monitoring and analyst-curated daily news reporting service.
Influencers Database: Originally MyMediaInfo, this database has been acquired twice—first by Thompson Reuters in February 2012, and then by Nasdaq in December 2012.
Exclusive Partnership for Nasdaq Clients Nasdaq has agreed to a multi-year exclusive partnership between its Digital Media Businesses and West Corporation, ensuring that eligible Nasdaq clients will continue to have seamless access to specific products and services included in this transaction.
The PRToolFinder media contacts database ireflect this recent acquisition.