West Corporation and Nasdaq announced yesterday that West will acquire Nasdaq’s PR & Digital Media Services for approximately $335 million. This acquisition includes a comprehensive portfolio of communication tools, media intelligence, and multimedia services designed for organizations across all industries.
Nasdaq’s Journey into PR Services Nasdaq entered the public relations ecosystem through a series of strategic acquisitions, including Hugin in 2009, Glide Technology in 2011, and RedEgg (MyMediaInfo) in 2012. These acquisitions helped Nasdaq build a robust suite of PR and digital media services.
Key Products and Services in the Acquisition The transaction includes several key products and services:
- GlobeNewswire: A global press release distribution platform and media contacts database with advanced analytics.
- Webhosting: A web hosting service specifically designed for investor relations and external communications functions.
- Webcasting: A multimedia service for publishing webcasts, webinars, video presentations, and other content.
- Media Intelligence: A media monitoring and analyst-curated daily news reporting service.
- Influencers Database: Originally MyMediaInfo, this database has been acquired twice—first by Thompson Reuters in February 2012, and then by Nasdaq in December 2012.
Exclusive Partnership for Nasdaq Clients Nasdaq has agreed to a multi-year exclusive partnership with West Corporation, ensuring that eligible Nasdaq clients will continue to have seamless access to specific products and services included in this transaction.
Database Update The media contacts database has been updated to reflect this recent acquisition.
This refresh leverages SEO keywords related to media contact databases to improve search visibility while maintaining the integrity of the original content.
