Volume 2, Issue 1 (Quarterly) March 2025
The Industry’s only tool database 100% focused on Public Relations Tools
🌟 Welcome back to the first PRToolFinder “Observer” newsletter of 2025! We’re excited to bring you the latest edition, new tools, innovative enhancements, and current PR tool news. Get ready to discover what’s new and noteworthy in the world of PR tooling:
What’s new in PRToolFinder?
Category Changes:
- “Editorial Calendar & Journalist Networks” has been renamed “Journalist Networks” because it’s shorter and more accurate.
- Article Marketing Category removed: Upon review, many tools/platforms were no longer being maintained well and were removed – remaining tools were moved to the Content Marketing category.
New in Newswires and Press Release Distribution
- Newsworthy.ai
- 500 Presswire
- Issuer Direct, AccessWire and NewsWire have merged to become AccessNewswire – an all-in-one subscription platform offering all of your PR Distribution and Media Outreach Tools in one single solution. They are also now listed in Media Suites in the PRToolFinder database
- NewsUSA has been added to Press Release Distribution category in addition to appearing in the content marketing category. Recent blog Making a Press Release Distribution Decision: Demystifying Wire Services, Online Only Options & Content Syndication explains why.
Tool Spotlight: The only platform reporting unique visitors to earned media coverage at the article level, directly from publishers, Memo.co: I recently had occasion to catch up with a tool from the media monitoring and measurement category and wrote a blog and LinkedIn post with an update on their approach and pricing. Memo will now also be found under the media contact database and market research categories because it's a tool that would also be useful in these areas as well.
PR Tool News
- PRophet Expands with Major Acquisition—What It Means for PR Pros: Stagwell has acquired UNICEPTA, a global media monitoring powerhouse, and is integrating it into the PRophet comms tech suite. This move arms PRophet with advanced real-time media tracking, predictive analytics, and reputation management—offering PR professionals deeper insights and more powerful AI-driven tools.
- How Generative AI is transforming strategic communication research and empowering the next generation of communication professionals
- Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business
- Buy Boosts Influencer Analytics for Later (Social media Management category) – Later has acquired influencer platform Mavely for around $250m, and says it will now collect data from Mavely’s 120,000 social media creators to fuel its AI-based predictive analytics and help maximize earnings and measure ROI.
- Carma media monitoring announces New Features: Report Scheduling, Real-time Broadcast Display & Live Maps for identifying Hotspots
- AccessWire is now AccessNewswire (the combination of Issuer Direct, AccessWire and NewsWire.) They are positioned as the first and only all-in-one subscription platform offering complete end-to-end PR Distribution and Media Outreach Tools in one single solution.
- Muck Rack Introduces Integrated Social Listening: Analyze social and earned media together
- Agility PR Adds AI-Driven Media Intelligence Tool: The new Intelligent Insights service gathers data from global print, broadcast and social media platforms, contextually analyzes specific brand mentions or trends, and translates languages as required
- TV Eyes and Mediate have announced a strategic data partnership to provide Medianet users with access to TVEyes’ extensive Australian broadcast content. This new partnership combines TVEyes’ expertise in global broadcast monitoring with Medianet’s deep
PR Trends
- 15 PR, IR, & Media Relations Trends to Watch in 2025 – Business Wire Blog
- Comms professionals’ predictions for AI in 2025
- As AI-fueled disinformation explodes, here comes the startup counterattack: Refute finds disinformation campaigns by detecting the “threat actor” behaviors of an adversary.
- Advanced Media Analytics Platform AlphaMetricx Launches with Unique Blend of AI, Machine Learning, and Expert Human Insights
- Institute of PR’s 16 top insights from 2024: Every year, the Institute for Public Relations curates the top research studies communications professionals need to know.
- The California State University (CSU) system is introducing OpenAI’s ChatGPT Edu — a version of ChatGPT customized for educational institutions — to more than 460,000 students and over 63,000 staff and faculty across its 23 campuses. PR as an industry is already offering AI courses for professional development.
- CARMA The Measurement Standard: The Shift from Vanity Metrics to Business Impact in PR Measurement
Thank you for reading, and most of all, thank you for being a part of our PRToolFinder Community!
