Guest Blog by Marcus Lanskey

You don’t have to go to a major metropolis like New York or Los Angeles to become a successful business owner. You can create a startup in your own hometown—no move needed. The key to success is careful planning. From PRtoolfinder, the guidelines below help get your local business off on the right foot.

Manage the Administrative Aspects of Setting Up a Business

Starting a business means taking care of some paperwork first.

• Conduct market research to determine the demand for the products or services you’re hoping to sell.
• Use a free template to draft a business plan outlining how your company will be run.
• Get the funding you need to cover your startup expenses.
• Choose a business structure and register your business as a formal entity, taking into account local guidelines.

Put Essential Tools and Processes In Place to Get Started

Preparing in advance will allow for streamlined operations.

• Set up the bank accounts you’ll need to manage your business’ money.
• Invest in practical software for tasks like accounting and customer relationship management.
• Draft an operations manual to provide clarity for employees.
• Establish a clear onboarding process for new workers.

Spread the Word About Your Business

Sharing your business with the world is how you’ll get customers.

• Use a business logo creator to create a logo that reflects your brand’s value and vision.
• Create a website to promote your products and services to the broader public.
• Invest in low-cost digital marketing efforts to further boost your brand’s profile.
• For example, this will help you create a Facebook ad.
• Follow best practices to promote your business within your hometown.

A local business can be a great success, as you’ll have the support of your community to count on. Use the resources above to ensure your company is well-organized from the start. This will save you stress in the future and help support greater long-term success.

In today’s fast changing world of PR, Media and Marketing, it has become nearly impossible to keep up with all of the changes in available tools serving our community. Welcome to PRtoolfinder, the only online database of tools curated and categorized by humans who work  in PR. PRtoolfinder makes it easy to find and evaluate free and paid tools to grow your business and keep up with new tools and trends. For more information, please visit our website or contact us today!