Cision Finalizes Acquisition of PR Newswire
Today, Cision finalized its acquisition of PR Newswire. It’s exciting news that places PR Newswire’s industry-leading brand within Cision’s robust portfolio of solutions, which includes Gorkana Group, Vocus, PRWeb, Visible Intelligence and iContact, and most recently Canadian newswire, just to name a few.
Cision’s acquisition of PR Newswire is part of their strategy to be a global leader in PR, IR, content marketing and social software with the best-in-class suite of solutions and services in the market.
It’s been quite a buying spree. Cision also owns Help a Reporter Out (HARO), a journalist community similar to ProfNet that enables communicators to foster relationships with journalists and obtain media coverage.
What this means – there will be no changes to the ProfNet service at this time. Going forward, ProfNet will be integrating its services with HARO to widen their journalist network.
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