Dazzle – The first-of-its-kind interactive AI software for finding the most relevant media targets — Something all PR pros will be thankful for and now part of the PRToolFinder database!
Dazzle, the first AI-powered, chat-based PR software, officially launched last week and promises to be a transformative development in the media contact database space.
With cutting-edge AI technology at its core, Dazzle enables PR teams to effortlessly identify the best journalists, podcasters, and media outlets for their stories. At the same time, it provides PR pros with all the intel needed to craft personalized pitches and build meaningful media relationships. In a nutshell, Dazzle enables PR workflows that are better, faster, and more efficient than ever before.
An AI-based Assistant to help with Researching Editors
It’s no secret that today PR pros face overwhelming challenges in landing earned media for our clients. We juggle multiple distribution channels to reach a brand’s target audience, have to keep up with a constant stream of news, and need to stay current with ever-changing trends.
I like to think that most of us have abandoned the “shotgun approach” to media pitching and truly seek to craft the perfect pitch that demonstrates that we understand what stories an editor is going to be interested in and want to write about. That chews up a lot of research time, but is essential in today’s competitive pitching environment where there are about six PR pros for every journalist.
Just in time for Thanksgiving, our lives just got easier
Dazzle is different from the other media databases we’ve experienced both in function and in pricing. Dazzle leans on a variety of LLM models and search engines to fetch relevant information, without being dependent on static media databases that quickly become outdated.
Dazzle focuses on the media list-building and research phase of the PR workflow because it also shares the philosophy that PR pros should not just “spray and pray.”
Members of our media ecosystem regularly complain about getting pitched irrelevant stories due to the fact that PR folks do not do the proper background research. They often skip this step because of the enormous amount of time it often takes to do such research. Dazzle handles all the background research to ensure PR teams pitch only relevant media targets, and journalists aren’t getting bombarded with irrelevant pitches.
Features available at launch include:
*“Dazz”, your AI-powered chat assistant: You can tell Dazz the story you’re working on or ask anything you need to know in your own words and leave it to do the research.
* Timely and accurate results: Dazz will find the best media targets by scanning the web in real time and fact-checking with its network of verified data partners to give you the most timely and accurate results.
*Rich journalist profiles: Understand what makes each media target tick by accessing rich profiles with AI-generated bios, beats, article summaries, social media handles, contact details, and regions of coverage.
*Smart media lists: If you’ve relied on spreadsheets, you won’t any longer. Save all journalist information straight into your media list with one click.
*Instant recommendations: You can expand any existing media lists as Dazz learns your preferences. Dazz automatically suggests new media targets to perfectly complement your existing ones.
*Collaborative lists: Exchange comments, assign pitches, update the outreach status, or share them with clients and managers to report your progress.
Dazz can not only understand your words; it will grasp the nuances of your PR needs. You may be wondering how Dazz differs from the results that a chatbot like ChatGPT may be providing. If you are, I invite you to check out this blog on the Dazzle website.
Introductory Launch Offer
Dazzle offers a freemium version and memberships with two user seats starting at $175 a month if billed annually. To celebrate the launch, they are offering a free 1-month Dazzle Pro plan.
When signing up, you’ll need to select the PRO plan and use the code DAZZLELAUNCH2024. This provides 1 entire month of Dazzle entirely free and you can cancel at any time. But, you probably won’t want to.
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