Every Quarter we put out a newsletter with information on what’s changed in the database, so I thought I would share some highlights on the hidden PR tool gems you may not know about here and invite you to become a regular newsletter subscriber!  It comes out quarterly but we expect to go every other month by end of year. I’m sure you’ll discover something new!  Enjoy!

PRToolFinder Database Adds & Moves:

Now in Editorial Calendar/journalist Networks (Tools moved): 

• ProfNet (moved from speaking)
• Qwoted (moved from speaking)
• PR Leads (moved from speaking)
• Vetted (new)

Media Monitoring & Measurement (Tools Added)

• Truescope
• ReportMule – Storytellers will love their “about page”
• Mentionlytics – added to both Media Monitoring and Social Media monitoring categories.

Social Media Monitoring (Tool moved)

Burrell’s (see above) other services that will continue to be available via the Burrelles portal include its social media engagement tool, which help communicators track social media mentions of journalists as well as influencer and topic streams. Burrelles has been updated and moved to the Social Media Monitoring category in the PRToolFinder database.

Speaking Opps/Thought Leadership Category (Tools added): 

• Speaker’s Office
• I Need a Speaker, and
• Scarlino Speaker Strategies

Video/TV Search Engines & Monitoring

PR TV Clips – Got your client on TV? You can buy an individual broadcast clip for only $50; mention PRToolFinder and get $20 off your first order!

I COULD USE SOME HELP!

I’ve been thinking about adding a new category called “PR Management Tools” to PRToolFinder. For instance, there’s a fantastic tool (another hidden gem) called Anvil Ready. While it helps you prepare for an Anvil award, it does much more.

Anvil Ready simplifies the creation, implementation, and evaluation of communication plans. With it, you can create omni-channel communication plans, save and search them, build measurable objectives, schedule events, manage your budget, assign tasks, track progress, and evaluate outcomes.

I asked ChatGBT for a list of the top 15 “Public Relations Management Tools,” and each tool it came up with was already in the database serving a management function across various categories.

For the PR Management tools category I don’t expect that tools will be uniform or “apples to apples” like the other categories, but I do think it could be a very useful category resource. I’d love to hear from you. If you know of any useful PR Management tools that you think should be included, please email me at gina@prtoolfinder.com.

Your input will help our entire industry!

Don’t forget to subscribe to our newsletter for more hidden gems!

To Your Success!